New Delhi/ Greater Noida, July 06, 2018: Audi, the German luxury car manufacturer, today flagged off the seventh edition of its acclaimed Audi Sportscar Experience (ASE) program at the Buddh International Circuit (BIC), Greater Noida.

The Audi Sportscar Experience, since its inception in 2012, has become one of the most popular programs in the country providing Audi customers and enthusiasts an exclusive opportunity to test their favourite Audi sportscars on the race track.

Audi Sportscar Experience program captures the ‘Vorsprung durch Technik’ of the Audi brand perfectly. Audi’s DNA lies in motorsports and the Audi Sportscar Experience is one of the few customer experience events that enables them to drive their favorite sports cars at the race track. Customer engagement is one of our key priority and we are confident that our customers and Audi enthusiasts will enjoy the high level of individual focus and care of the Audi Sportscar Experience program,” said Mr. Rahil Ansari, Head, Audi India.

The Audi Sportscar Experience is divided into multiple exciting formats, with dynamic training modules, internationally acclaimed instructors and a fleet of most powerful Audi cars roaring engines and beating laps, making an experience that simply cannot be missed. The customers learn to handle the powerful sports cars in real racing conditions with the basics of racing like under-steer, over-steer and braking. They also get to interact with professional track drivers and Audi professionals to have an immersive hands-on experience about driving on a race track and hence come out more confident in handling these dynamic & sporty cars. Till date, over 2000 customers have participated in the program since its inception.

The Audi Sportscar Experience caters to the sporty and the dynamic. Internationally, it is conducted on race tracks at Barcelona, the Nürburgring, the EuroSpeedway Lausitz, the Salzburgring, Dubai and in Spa, Belgium.


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