Mumbai, November 25, 2017: The concern for their child’s health make mothers overprotective and they often put restrictions on their kids and end up saying NO without realizing how they perceive it and the impact it has on their personality. It is necessary that instead of saying ‘No’ to kids always, their immunity is strengthened to keep them healthy and strong from within. Therefore, Cipla, leading pharmaceutical company in India, developed ActivKids Immuno Boosters, immunity supplement for children in a unique choco-bite format, to address the growing concern of low immunity by providing up to 100% RDA of key immunity nutrients.

Mandira Bedi accompanied by her 6- year old son, Vir participated in a panel discussion with three experts to discuss the importance of immunity in children, how to strengthen a child’s immune system and how that can help moms say Yes to their kids more often. The panel also celebrated the #YesMom Day at ITC Maratha, Mumbai discussing the need for mother to be a #YesMom. Nutritionist Dr. Niti Desai, Paediatrician Dr. Deepa Bhandarkar, along with Psychologist Dr. Sapna Zarwal too were a part of the insightful Panel discussion along with 15 mothers who have championed the #YesMom campaign.

Talking about her experience, Mandira said, “At one point of time, I too was a worried mother, always conscious about Vir’s every activity, but the social experiment video conducted by ActivKids Immuno Boosters came as a revelation to me. I never realized what impact my frequent ‘Nos’ were having on my child’s developing mind. I took the #YesChallenge and I have made efforts to become a #YesMom by trying to avoid saying ‘No’ unnecessarily. I think it’s important that all mothers out there realize how being a #YesMom can bring a difference to their child’s physical and mental health. I realized that no matter how much I try to protect him from germs and infections, it will not make much of a difference until the time his immunity is strong. Now, I focus on strengthening his immunity to make him healthy. And that has helped me in my journey of becoming a #YesMom”

Dr. Sapna Zarwal, Psychologist, spoke about the impact of saying ‘No’ to kids repeatedly, “Kids are sensitive and impressionable, and thus we should take extra caution in what we say to them. We must realize that our behaviour helps shape a child’s personality. Frequent No to you kids will only affect him psychologically and they might see you as somebody who often restricts them. Hence it’s advisable to measure what all things to say No to. But also to think how will your child be affected by this.

Dr. Deepa Bhandarkar, renowned Pediatrician, stated, “Mothers are worried because kids tend to get sick often, therefore they become overcautious of everything that their child is involved in. Most mothers come to me really worried about their kids repeatedly falling sick. Kids get sick because of their weak immunity system and I think focusing towards building the immunity system should be the most important step in raising a child.”

Dr. Niti Desai, prominent Nutritionist shared her views on her interaction with mothers,Mothers often come to me concerned that their child does not eat properly. A proper diet is essential to build a strong defense system, therefore if the child is missing out on nutrients then it is necessary to balance the requirements by giving them doctor prescribed supplements. This will ensure that the child will not be deficient in any required nutrients and mothers will be successful in building a strong immune system in their kids.

About ActivKids Immuno Boosters:

Cipla, a leader in pediatric care in India and has launched a unique immunity supplement for kids ActivKids Immuno Boosters. ActivKids Immuno Boosters is available for two age groups 4-6 and 7+ years in tasty choco-bite format. Just 1 choco-bite daily helps provide up to 100% RDA (Recommended Dietary Allowance) of key immunity ingredients for INR 299/- (30 count). These choco-bites with low sugar levels ensure there is no risk of dental cavities and can be had directly without mixing it in milk or water. It has no artificial colors, preservatives and is Gluten free.

About Cipla:

Cipla is a leading global pharmaceutical company which was founded in India in 1935 with the blessings of Mahatma Gandhi. In its eight decade long journey it has pioneered the pharmaceutical industry revolution in India and continues on its mission of affordable healthcare for all and motto of caring for life. Cipla Health a subsidiary of Cipla was formed to cater the wellness market in India and promote preventive healthcare.


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