New Delhi 3 October, 2017: Parx, the premium casual fashion lifestyle brand launched its Autumn-Winter‘17 collection themed“Life in New York City”.The brand that is known to come up with unique themes every season introduces a refined collection which draws inspiration from digitally influenced prints, for an edgy and exciting fashion statement. The AW’17 Parx collection displays a combination of modern technology and free flowing style. With an aim to resonate with the urban and tech savvy youth, the latest collection showcases unique range of embossed sweatshirts, conversational prints and high density prints.

The city of New York, said to have the most energetic and stylish people who go about performing their daily errands effortlessly, Parx endeavors to bring this graceful style quotient inspired by the role digital plays in our daily lives. Denim range of Parx boasts new innovations coming in the form of lint free denims, cloud washes, peach finish, knitted denims & stay black collection. The key highlight of the collection was aexclusivesweatshirt range featuring graphics inspired by NYC.

The collection is segregated under different themes, each of which reflecting a unique vibe.The new age digital printing techniques teamed up with digital phenomenon of Times Square draws on a new direction for prints. Characterized by high stretch and functionality, hyper flex fabrics are the primary attraction in the chinos range.

Commenting on the launch of the AW’17 Collection, Pragati Srivastava, Brand Head, Parx said, “The all new AW’17 collection from Parx echoes the sentiment of New York city with designs that are eclectic, witty, contemporary and offbeat. With adventurous prints, bold colours, this multifunctional, adaptable collection is well suited for work and leisure.”
Parx AW’17 collection also boasts of classic indigo denims, joggers, pullovers, jackets, and other classy outerwear options making it an ideal choice for the today’s tech savvy and fashion forward youth.

The price points for theParx AW’17collection starts from Rs 899 onwards and is available across leading online portals, The Raymond Shops and leading fashion outlets acrossIndia.

About Parx:

Parx is a casual lifestyle brand, which is positioned to cater to the needs of consumers who are looking for dressing up for life across occasions and events. Parx reflects the persona of the energetic 22-30 year old who is aggressive, outgoing, and dynamic and lives his life to the fullest. Parx reflects the pulse of the new generation which looks at clothing as a reflection of their attitude and vibrancy.

Right from its inception in 1999, Parx has been the preferred choice of brand in the casual wear segment with continuous innovations and international trends and styling. It is positioned to meet the consumer needs for “beyond work” requirements and this has been addressed through categories like Sport and Club. The brand goes to great lengths to ensure quality. The manufacturing process uses the best of machinery, techniques, tracking systems and processes. These are automated to a large extent.

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