February 17, 2018, Sonipat: Eicher Trucks & Buses, part of VE Commercial Vehicles, introduced the Mileage League initiative to reward the Eicher truck delivering top fuel efficiency through an exhilarating challenge.
The event is a mileage marathon race to judge the best performing Eicher Pro truck between the 12T-15T GVW range.The event was divided in two categories of 12-13T and 14-15T. The Eicher Pro 1110XP was declared the winner in the 12-13T category. The Eicher Pro 3015 bagged the top spot in the 14-15T category.
Held in Sonipat, Haryana, this was the second edition of the initiative along with Salem, followed by the first one in Madurai. The run conducted on the route to-and-fro between HSIDC Murthal and Panipat on NH1.Eicher Mileage League is a testimony of the brand standing true to its promise of best-in-class fuel efficiency.
The event saw participation from 100+ customers competing for the coveted title in the mileage supremacy race. The mileage run put to test 8 vehicles of the Eicher Pro Light and Medium Duty range – Pro 1110, Pro 1114XP and Pro 3015.
The participants started off from the Eicher dealership at Bansal Motors, and covered a 99 km stretch through the race. Trucks with the same payload competed against each other, each uniformly loaded with maximum hollow block load. The mileage supremacy race was evaluated primarily on the parameter of best mileage delivered.
Speaking on the occasion, Shyam Maller, Executive Vice President, Light & Medium Duty Trucks and Buses, VE Commercial Vehicles stated, “We are thrilled to receive an enthusiastic response to this initiative and the impressive mileage result demonstrate the popularity and superiority,which our products enjoy in this segment. At VECV, we always have been progressive in our approach towards introducing new products and technologies and provide best-in-class customer value proposition and have been consistent on delivering best in class fuel efficiency.”
Further commenting on the Eicher Pro series he said, “The Eicher Pro Series developed and manufactured as a result of the synergies between the Volvo Group and Eicher, has been a great success. Especially in the Light and Medium Duty segment our trucks, aptly known as “Mileage kaBaadshah” for delivering the best in class fuel efficiency, have witnessed a strong & steady growth over the last few years. Backed by a strong after sales network and our proposition of Eicher Lifetime Support Solutions, we have taken one more step towards promising superior uptime for the vehicles and business profitability for our customers.”
The winners were felicitated by senior officials from VE Commercial Vehicles and Bansal Motors in a customer meet ceremony held at Sonipat.