Mumbai, February 12, 2018: Imtiaz Ali moderated the Short film Adda hosted by Humaramovie held in Mumbai on February 11 at The Habitat.
Four short films, Pressure Cooker, Lift, The Cot and Jutti were screened at the Short film Adda presented by White Wall Screenings. Out of these three short film were nominated for Filmfare nominated this year.
The event was attended by Humaramovie founders Vinay Mishra, Preety Ali, Pallavi Rohtagi, and Ida Ali, director of Lift, Gaurav Bakshi (The Cot), Mohinder Pratap Singh (Jutti). Also, present at the screening were the actors of the shorts, Manjari Fadnis, Rahul Bagga, Shivani Raghuvanshi and Vishwas Kini.
Imtiaz Ali, says, “To be among genuine cinema enthusiasts for the evening with Humara Movies was refreshing. I felt excited to be a part of storytelling moving into the future. All the four films are must-watches and the q&a was very informative and entertaining. It was a young gathering and I didn’t see many people checking their phones.”
Pallavi Rohatgi, the founder of Humara Movie, says, “Yesterday’s screening is evidence that Indian audiences are evolving with the ability to pick up nuances and subtleties. The move is clearly towards meaningful and good content – audiences will come if the content is good. We are grateful to Imtiaz Ali for giving voice and visibility to upcoming filmmakers and to The Habitat and White Wall Screenings for their support.”
Lift marks the directorial debut of 17-year-old Ida Ali and stars Pavail Gulati and Ananya Sharma. Amidst the daily crowd of their building’s lift, Arjun and Tanya keep shying away from each other until they finally build up the courage to introduce themselves. See how their story develops within this confined space.
Pressure Cooker, directed by Heena Dsouza, stars Pallavi Joshi, Mukul Chadda and Rahul Bagga. The film also features a song sung by Sunidhi Chauhan. In the India of 1990’s, which hadn’t yet opened up to the glitter of the free market and unimaginable choices, monotony had a flavour attached to it, which was crafted with utmost care and attention over the years. What happens when a lonely homemaker from lower-middle-class Mumbai starts getting a taste of novelty, through a metaphorical new automatic pressure cooker and the attraction from a younger man.
The Cot, directed by Gaurav Bakshi, and stars Manjari Fadnis and Rahul Bagga. A newly married couple are keen to enjoy the pleasures of sex, but their old cot is a squeaker! He can’t proceed as he imagines the whole world hearing and watching them in the act. The Cot is a hilarious take on the lack of privacy and the need for intimacy among the newlyweds.
Jutti, directed by Mohinder Pratap Singh, stars Shivani Raghuvanshi and Vishvas Kini. A story of 20-year-old Gujrati girl, Ami, while visiting a small town ends up in a modest shoe shop with broken sandals. The shoe shop is run by an over smart Punjabi boy, Harry. What happens is what makes for a sweet love story called, “Jutti”.
Humaramovie is founded by Preety Ali, Pallavi Rohatgi, and Vinay Mishra. It is a studio-cum-incubator lab which partners with young, upcoming talent to create a path for the content of a new India.
Humaramovie has produced over 400 shortfilms, worked with over 250 talented filmmakers, and has released 3 features successfully. Its last venture “Shor se Shuruaat” was a critical and commercial success. It is available on satellite and OTT platforms. HM believes in new talent and is working actively to partner with these talented filmmakers to make great content.