New Delhi, March 27, 2018: Sony Pictures Networks (SPN) in collaboration with Delhi Sports Journalists Association (DSJA) and Indian athletes, Krishna Poonia, Akhil Kumar, Zafar Iqbal and Moraad Ali Khan, sent their best wishes and support to the 2018 Commonwealth Games contingent with the #RangDeTiranga initiative.
The patriotic fervour for the Indian contingent at the 2018 Commonwealth Games in Australia was unmistakable as the athletes along with SPN representatives and sports journalists created the ‘Tiranga’ with their palm print. Krishna Poonia, the first woman in India to clinch the gold medal in the discus throw event at the 2010 Commonwealth Games in Delhi, was the first to put her handprint on the ‘RangDeTiranga’ canvas. Following her lead, 2006 Commonwealth Games gold medallist, boxer Akhil Kumar, India’s legendary hockey player, Zafar Iqbal and 2002 Commonwealth Games gold medallist shooter, Moraad Ali Khan also used their palm imprints to bring alive the tricolour on the canvas.
India has always excelled at the Commonwealth Games, winning 75 gold medals and 215 medals overall in the last three editions of the marquee sports event. This year, expectations soar high with fans across the country inspired by SPN, send their good wishes for the Indian contingent with their #RangDeTiranga message.
The sports cluster of SPN with its 11 sports channels is attempting to bring the fans closer to the games with Hindi commentary on SONY TEN 3 channels and English commentary on SONY SIX and SONY TEN 2 channels. In addition to the 150+ hours of live games telecast, SPN will also air more than 30 hours of highlights and repeats for viewers to catch up with all the sports action in Gold Coast, Australia.
Viewers can also look forward to in-depth coverage of the games with a live studio show which features expert panellists like wrestler Geeta Phogat, shuttler Aparna Popat, shooter Anjali Bhagwat, hockey Olympian Viren Rasquinha and hockey player, Jagbir Singh. Raman Bhanot, Nikhil Naz and Gautam Bhimani will host different segments of the show, while sports columnist Ayaz Memon will provide his expert insights to the viewers.
Fab Info Magazine took an opportunity to speak to the dignataries present at the event and tried to get an insight from their perspective as to how Rang De tiranga campaign will play out with the passionate Indian fans.
Kedar Teny, Senior Vice President, Marketing & OAP, Sports, Sony Pictures Networks said
“The #RangDeTiranga campaign is SPN’s rallying cry that taps into the emotions of Indian sports fans and asks them to show their support for the tricolour. It brings alive our ethos to go beyond and cultivate a multi-sport viewing culture in India. Our intent is to bind the sports fans in a one game-cry ‘Rang de Tiranga’ and give them the opportunity to watch their heroes bring glory to the nation.”
Krishna Poonia, Gold medallist, 2010 Commonwealth Games, Discus Throw said
“#RangDeTiranga is a great initiative by SPN. By imprinting my palm on the white canvas today, I feel like I have taken an oath to make my country proud along with the athletes that are going to Gold Coast. My advice to all the players out there is to stay focused and perform for the pride of the Tiranga.”
Akhil Kumar, Gold medallist, 2006 Commonwealth Games, Boxing said
“The Commonwealth Games hold a special place in my heart and by participating in SPN’s #RangDeTiranga initiative, I feel connected with the Gold Coast bound contingent. I am hoping that the Indian athletes will have a good haul in the games and my prayers and best wishes are with them.”
Moraad Ali Khan, Gold medallist, 2002 Commonwealth Games, Shooting said
“Wearing the tri-colour is a matter of pride for every athlete. I can truly identify with SPN’s #RangDeTiranga campaign and I hope Indian athletes will help us see our Tiranga fly even higher at Gold Coast this year.”
Zafar Iqbal, Former Captain of the Indian Hockey Team
“The Indian hockey team’s splendid performances have given the fans hope for winning the gold in Australia. With fans across the nation supporting them with their call for #RangDeTiranga, the campaign is sure to carry their collective good wishes all the way to Gold Coast. I am sure we will have many more medals to celebrate in 2018”