New Delhi, 8 February 2018: In its 25th year of launch in India, Mortein has announced Madhuri Dixit Nene as the face of Mortein Insta range of liquid vaporisers with 100% faster Dengue protection. Dengue mosquitoes are amongst the fastest flying mosquitoes. They are so fast, that they are almost invisible, and hence creating a need for a faster solution for Dengue Prevention – “Tez machar ka tez ilaj”.
This alliance is aimed at creating a partnership between Mortein and Madhuri to create an awareness about the menacing mosquito threat where every unprotected second counts in our attempt towards Dengue prevention. Mortein Insta powered with its double TFT formula gives 100% faster protection versus ordinary repellents hence, enabling Moms to keep their families protected, with its new tagline ‘Mom aur Mortein Sabse Tez’.
Commenting on her association with the brand, Madhuri Dixit Nene said, “Every mother desires a 100% protection for her family from the growing no. of life-threatening diseases like Dengue and Malaria. I am really glad to get an opportunity to work with Mortein a leading global brand in pest control with deep knowledge and expertise in creating superior products. I urge all mothers and their families to join me in this fight against mosquitoes”.
On the announcement, Sukhleen Aneja, CMO, Marketing Director, South Asia RB Hygiene Home said, “We are pleased to announce UNICEF Goodwill ambassador, Madhuri Dixit Nene, as our brand ambassador for MorteinInsta. Madhuri exemplifies the contemporary Indian mother who is always on a lookout for a faster and an effective solution to protect her family from diseases. We believe Madhuri will inspire mothers across the nation to choose a 100% faster solution against vector-borne diseases. This year we are happy to announce a new Tulsi fragrance within our range of Liquid vaporizers which will be available for INR 72/- for 35ml and 49/- for a chotu refill pack”.
RB* is the global leading consumer health and hygiene company. Driven by a purpose to build healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of wellness and infant nutrition to the fundamentals of a hygienic home, our global brands help people live healthier, happier lives. RB has world-leading Powerbrands which include household names such as Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite and Air Wick. RB’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence is manifested in the work of over 40,000 RB employees worldwide.