Gurugram, Aug 28; Gurugram today opened its doors to Paradise- a 6-decade old legacy restaurant brand that has today gained worldwide acceptance from celebrities and the common man alike. Citizens in Gurugram now will have easy access to savour ASLI Hyderabadi Biryani in their own neighbourhood.
This will be Paradise’s 22nd outlet nationally and the 1st in North India. This milestone store is located at Raheja Mall on Sohna Road. While the formal Dine in is situated on the 1st Floor, a quick service format and a full-fledged Takeaway is located on the Upper Ground Floor. The outlet has a total seating capacity of 130. Paradise also offers Delivery through its partners-Swiggy, Food Panda and Zomato.
Mr Ali Hemati, Chairman, Paradise Food Court Pvt Ltd said, “64 years ago, Paradise was conceptualized as a small provisional store cum café with the main intention of reaching out to the nearby cinema goers. From a small locality in Secunderabad, our vision has grown and with it our effort to reach as many patrons as possible across the country. As we bring this legacy to citizens here, our hope is that we win the hearts of our customers as much as we have in the Southern part of India.
The opening of Paradise at Gurugram today is an effort to present the authentic Hyderabad food or the Asli Hyderabadi Biryani whether one is a die-hard Biryani fan or a prospective one.
Speaking at the launch, Mr Gautam Gupta, CEO, Paradise said, “This is a landmark moment for us at Paradise today as we step into the NCR market. All through our years of operations at Paradise, our objective has always been to deliver high-quality food by maintaining consistent standard wherever we go. Our route of expansion has always been Company owned and Company operated outlets to ensure we do not compromise on quality be it in the form of food, ambience, service to name a few. We have consciously taken our time to study the NCR market and this is the right time for us to bring the flavour of Paradise to Gurugram – it is a state of never too early, never too late but just in time!“
The history around Paradise has a very humble beginning. It was started in September 1953 at Secunderabad in Andhra Pradesh (now Telangana) as a small seating capacity of 100 people restaurant cum provisional store, mainly to serve cinema goers of the Paradise Theater. The Café continued its services even when the theatre shut down. Between 1978 and 1996, under the leadership of Mr A Hemati, the restaurant underwent an exhaustive re-structuring, renovation and modernization programme that was aimed at adapting to the changing social trends and evolving food habits of the people. The Paradise brand became synonymous with Hyderabad and Biryani and it was only in 2004 that the Management decided to expand to other cities and other localities in Hyderabad. Today, the 64-year-old brand has a presence in Gurugram, Chennai, Visakhapatnam, Bengaluru besides Hyderabad and has a total of 22outlets nationally. A strong nationwide expansion plan is underway.
Following the tradition of a uniform menu across all Paradise outlets in the country, this outlet will serve dishes spanning from Biryani to Kebabs to Desserts to Irani Chai to name a few. Paradise is open from 11:00 am to 11:00 pm all 7 days of the week.