3rd November 2017: Keeping the legacy of innovation moving, PVR Cinemas, the largest film exhibitor in the country has introduced their first P[XL] screen – PVR’s home grown big movie screen format known as Premium Extra Large in PVR Market City, Kurla, Mumbai, . The Cinema chain also simultaneously opened its first P[XL] screen in Orion Mall, Bangalore as well. With these launches PVR has a total of three P[XL] properties in India. .
Having understood both the markets and each aspect of cinema viewing, the P[XL] auditoriums are equipped with extra-large wall – to – wall screen, state of the art DOLBY ATMOS moving sound technology and Dual 4K projection system with customized 3D glasses to bring alive every little detail of the movie. The screens also possess an upgraded technology of RGB laser projection system which is being introduced in India for the first time. These projectors offer superior image quality with a remarkable brightness level, increased contrast ratio and vivid colors for a radically improved (3D) movie experience. Every element in a P[XL] theatre is designed to create an impact with immersive 3D experience, crystal clear sound and unparalleled brightness and picture quality.
We are happy to be back with our first P[XL] screen in Bengaluru and Mumbai markets respectively.” said Ajay Bijli, Chairman and Managing Director, PVR Limited,” It is the dynamism of these markets and evolving demand from the patrons that keeps us assertive for bringing innovations and global standard of cinematic experience to the cities. Both markets have an inherent taste to watch movies in a refined format. Hence, P[XL] screen will certainly provide the best of movie watching experience for the audiences here.”
Mr. Gautam Dutta, CEO, PVR Ltd. said, “P[XL] reiterates our promise of keeping the innovation alive in our offerings to the cinemas. With the successful launch of P[XL] screens in Kolkata, we have now expanded our horizon and introduced this unparalleled screen format to our patrons in Mumbai & Bengaluru respectively. We always strive to provide the best to our consumers & P[XL] is a result of our strong R&D over the years and mapping different logistics. We are certain that the patrons here in these cities will enjoy this new format and recognize our efforts.”
Another notable feature about the P[XL] auditorium is the 4 different types of seating available in the audi. It comprises of recliners, loungers, sofa seats and mainstream seating with extra leg room, delivering a truly comfortable movie experience.
About PVR Limited
PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country. PVR currently operates a cinema circuit comprising of 600 screens at 131 properties in 51 cities (18 states and 1 Union Territory), serving approx. 75 million patrons annually.
For further information, please refer to the PVR website: http://www.pvrcinemas.com/