Vodafone announced today that it is working with Mango, the global high street fashion retailer, on a new programme to roll out virtual fitting rooms to the company’s top stores worldwide. The amazing collaboration ushers in the age of digital transformation where technology makes fashion more engaging and effusive.
The Virtual fitting room has been designed around a new Internet of Things (IoT) digital mirror designed by Mango, developed by Vodafone in collaboration with Jogotech, which will allow the shopper to scan the clothes tags in the fitting room and then contact shop floor staff directly from the mirror, through a digital watch, to request different sizes or colours.
The mirror will also suggest additional clothes to complement the original choice. Mango’s aim is to extend the virtual fitting room to its top stores, from Barcelona to New York and will help to blend the online and real world shopping experiences for the Mango customers. This is the first phase of a digital transformation project for Mango to create new ways for customers to engage and relate to the brand.
Vodafone Director of Internet of Things Stefano Gastaut commented: “This project helps put more power at the shopper’s fingertips and will bring Mango closer to its fashion conscious shoppers and offer them more options and experiences than a conventional fitting room.”
Mango’s Chief Client Officer Guillermo Corominas added: “This is a really exciting project for Mango. We see the future of retailing as a blend of the online and the offline. These new fitting rooms are another step in the digital transformation of our stores to create a whole new experience for our customers.”
Vodafone Group is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 26 countries, partners with mobile networks in 49 more, and fixed broadband operations in 19 markets. As of 31 December 2017, Vodafone Group had 529.1 million mobile customers and 19.3 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates.
MANGO was founded in 1984 and is today one of the leading fashion groups in the world. Based in its city of origin, Barcelona, it has an extensive store network of 800,000 m2 in 110 countries. From its “El Hangar” Design Centre in Palau-solità i Plegamans, every year it designs more than 18,000 garments and accessories for wearing the season’s trends. The company closed 2016 with a turnover of 2.26 billion euros.